Only 34% of marketers use Twitter to successfully generate leads.”
- Hubspot
You’ve already read the top tips for posting on Twitter, how to fully utilize a Twitter header photo, and what it takes to prolong the half-life of your tweets to improve engagement on Twitter – but what about optimizing valuable engagement and turning it into meaningful leads?
The following statistics about Twitter’s millions of users, gathered by Hubspot and visualized by Market Domination Media, will help small businesses take advantage of existing Twitter features to maximize lead generation.
Because it’s not enough to just know how to use Twitter, but you must learn how to use Twitter for business. Here are our favorite tips out of the twelve in the infographic:
Tip #1. Alternate between “title tweets” and “copy tweets”
The average number of clicks per tweet with tweet copy was 98 clicks vs. 110 clicks per tweet with a title.
Tip #3. Use attention-grabbing images in your tweets because…
Tweets with images received 18% more clickthroughs, 89% more favorites, and 150% more retweets!
Tip #5. Use actionable words like ‘Download’
According to Twitter, using actionable works like “download” will increase your clicks by an average of 13%.
Tip #8. Don’t worry about having too few followers
Social monitoring website Mention analyzed over 1 billion social mentions from the past two years, and found that 91% of mentions come from people with fewer than 500 followers.
Tip #12. Use Twitter to convert more visitors into leads
Clear offers received 18% more clicks and 29.8% more retweets than tweets with more ambiguous copy.
Read more tips in the infographic below to enhance your ability to increase conversions on Twitter!
About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter.
